We focus on brands handcrafted by independent distilleries, wineries and breweries, that offer U.S. consumers unrivaled quality, original ingredients and flavors, innovative artisanal production techniques as well as compelling brand stories.
Sundance Spirits Company was founded in 2016 by Marina Wilson, a long-time industry executive with extensive hands-on experience in brand development, global product sourcing, marketing and sales. We hold Federal Importer and Wholesaler permits, as well as a regularly maintained infrastructure of licenses and permits, which allows us to import wine, spirits, and malt beverages into the U.S. We also transport, warehouse, and sell beverage alcohol to distributors, in compliance with federal and state laws and regulations.
Working with established and emerging brands alike, Sundance Spirits Company offers reliable, all-inclusive and fully customized services designed to help our suppliers gain entry into the burgeoning but extremely competitive and highly regulated U.S. alcoholic beverage market. We help our clients reach their sales and profitability goals by handling all aspects of the route to market process, including: brand development, regulatory compliance, logistics, marketing, sales and customer service.
For distributors and retail accounts, we offer a wide range of unique beverage alcohol products that adapt to today’s ever-changing culture, appeal to modern U.S. customers, and have a high growth potential. Our trade buyers benefit from the support of our dedicated sales team, depth of industry knowledge and marketing efforts.
Our ServicesTo ensure that our brands stay relevant in today’s market, we build them with consumers in mind. From flavor profiles to aspirational packaging, we skillfully balance innovation and tradition.
We cover all major markets for alcohol consumption and our knowledgeable sales team works collaboratively with our wholesale and retail partners to grow our brands’ distribution in the U.S.
By conducting creative and efficient promotional campaigns, we build brand recognition and loyalty with consumers, cultivating retailer advocacy and developing fruitful relationships with our trade buyers.
Our values are built on genuine appreciation of artisanal beverages and respect to each craftsman’s hard work and commitment to quality. To help these producers establish and manage successful brands, we’ve built our company on teamwork, professionalism and dedication to delivering results in a highly competitive market.
The mission of Sundance Spirits Company is to help foreign and domestic suppliers of craft alcohol, expanding the availability of their products in the U.S. by raising consumer appreciation of artisanal beverages. We do this by developing efficient routes-to-market and building support from distributors and retailers.