Our philosophy is that great craft alcohol branding can only be delivered by an experienced team with a deep social and cultural understanding of the artisanal process and the U.S. beverage market. Leveraging on our years of industry experience and thriving relationships with trade accounts, we’re able to provide you with the insights and results you need to get consumers to discover your products. We are proud to represent established and emerging brands that embody the authentic craftsmanship and uncompromised qulaity that inspire loyalty among consumers.Marina Wilson From the chairman's desk
Our brands include some of the most established and innovative craft alcohol producers from around the world.
We are dedicated to working as hard as they do, by taking our passion for artisanal spirits and giving our clients custom-built, high-quality solutions, because at Sundance Spirits, we believe that your success is the key to ours.our company history
With a market volume of $158.1M in 2018, the U.S. is the second largest market for alcoholic beverages, second only to China. Although it has an impressive projected annual growth of 4.1%, the American alcoholic beverage industry is also one of the most complex and regulated market segments in the country.
As a national importer of distilled spirits, wine and beer, Sundance Spirits Company handles all aspects of importation, logistics, Customs clearance and regulatory compliance, helping foreign alcoholic beverage producers gain entry into the expanding U.S. market.Explore Our services
Sometimes, we don’t have to travel the globe to find the most accomplished up-and-coming craft alcohol producers. We help artisanal American brands develop the sales strategies they need to grow more efficiently in the market.
The three tiers of the American artisanal beverage industry can be hard to navigate, even for domestic brands. Our team works effectively for domestic craft brands by nurturing brand loyalty among U.S. consumers, developing retailer advocacy, and improving sales.Explore Our services
For established and aspiring private label owners alike, Sundance Spirits Company provides an all-inclusive package of services that will propel your brand throughout its life cycle. We’ll guide you through all the steps of building a successful brand, from product sourcing and flavor evaluations to unique branding strategies and packaging design. From this to federal and state regulatory compliance, product registrations, and marketing and sales management, we have you covered.Explore Our services
No matter how big or small your artisanal spirits brand is, we’ll help you redefine it by putting people and value first. By developing your brand’s identity, you’ll make it easier for consumers to discover your products on store shelves. Our commitment to your team starts with our professional advisors that share a common set of values and a common vision to see your brand succeed.Explore our services
Imports and sales of craft alcoholic beverages — whether beer, wine, liqueurs, distilled spirits, or fermented drinks - have increased in recent years in response to rising consumer demand. The past year was marked by a continuous growth of craft beer and spirits as well as by openings of many new craft distilleries and microbreweries and a rise in experimental drinking by consumers who enjoy discovering new flavors and mixing creative drinks.
These great news for artisan alcohol industry sector also signify a quickly growing competition between craft producers for a limited retail space. To remain competitive and relevant in today's market environment, craft producers seek new ways to reach out to consumers, double down on creativity and explore new venues for effective marketing. Our talented design and sales team will work closely with our distribution partners to grow your sales by creating marketing campaigns that engage consumers and nurture brand loyalty.
We work relentlessly with all of our clients to position their brand, so they can get more consumers to discover their products. From day one, we’ve been dedicated to artisanal spirits and finding joy in seeing our brands succeed.Start Brand Building