The popularity of craft alcohol is on the rise, and here at Sundance Spirits Company, we rejoice at the opportunity to help established and emerging producers of craft spirits, wine and beer grow their brands in the U.S.A. By educating consumers about artisanal alcohol and developing efficient and cost-effective routes to market, we help brands become enjoyed and appreciated by responsible consumers.
We are proud to represent some of the most unique and aspiring craft spirits makers, domestic and foreign. Our dedicated professionals are committed to delivering excellence and first-class solutions. We see each brand’s success story as our own. So, let us know how we can help. We’d love to work with you.Marina Wilson President and CEO
A customer’s initial experience with a new craft brand could be the first time they see it on a shelf. It’s not just enough to sell your product anymore, you have to make it look great too. Creating impressive packaging design along with a variety of marketing methods like promotions, tastings and social media advertising engage potential customers and increase brand awareness. More than ever, U.S. consumers are looking for a new craft experience - you just have to lead them to it.About company
We collaborate with a diverse range of producers and work to bring each of their traditions and histories to the U.S. beverage market through marketing, industry trends and consumer engagement. Our experts work closely with distribution partners to make our brands more valuable to retailers and able to reach more customers across the country. We let our clients outsource these functions to us, not only increasing their productivity, but also giving them more time to develop other revenue streams and focus on their craft.About company
We ensure that our brands stay relevant in today’s market by using methods like tasting programs and trade-buyer relationships to expand awareness of their products in the U.S. By developing simplified route-to-market strategies for each of our clients, we can accelerate their growth without using up their valuable time and resources. In addition to growing sales, we deliver cost savings by not charging large mark-ups or controlling marketing funds, unlike most importers.About company
In a competitive and saturated retail environment, it’s important to utilize the most efficient routes to market that are designed with keeping specific attributes of craft beverage alcohol in mind. Whether you're selling into new accounts, fighting for menu placements and bar visibility, or making sure your brand is poised for success in off-premise accounts, your field team is the difference between someone buying your product or your competitor’s. Our team of experienced and talented industry professionals will help you to identify new shopping trends, opportunities for growth, competitive threats, and more and use that insight to build an intelligent strategy for sales and marketing that will help your brand to achieve peak performance on the shelf. To provide our suppliers with better opportunities for expansion, we work closely with our wholesale partners to oversee the distribution process and prevent retail execution errors like out of stocks and distribution voids. We achieve this goal by setting up clear lines of communication between managers, sales teams, and distributors to ensure your brand maintains a consistent presence on store shelves and keeping distributors, retailers, and customers happy.Contact Us