In the United States, at the federal level, the Alcohol and Tobacco Tax and Trade Bureau of the U.S. Department of the Treasury (TTB) regulates the spirits and wine industry with respect to the production, blending, bottling, labeling, sales, advertising, and transportation of beverage alcohol. Similar regulatory regimes exist at the state level as well. To ensure compliance with numerous laws and regulations governing the alcoholic beverage industry, Sundance Spirits Company maintains an infrastructure of federal and state licenses and permits.
We also apply for TTB Certificates of Label Approvals (COLAs), handle formula reviews and TTB Laboratory submissions, register our brands in all states where business is conducted and manage required reporting, distributor appointments, bonds and price postings. Compliance management is challenging and complex. Our experts have the knowledge and experience to handle your work in a professional and timely manner, whether you are an industry novice or the largest supplier of alcoholic beverages.About company
Working closely with licensed Customs brokers, we specialize in streamline importation of alcoholic spirits, wine and beer to the United States. We handle the compliance and paperwork required to satisfy the rules imposed on commercial alcohol shipments by such government agencies as The Alcohol and Tobacco Tax and Trade Bureau (TTB), Federal Food and Drug Administration (FDA) and Customs and Border Protection agency (CBP).
We manage our suppliers’ logistics requirements, including ocean freight and in-land transportation. We handle both 20- and 40-foot container cargos and Less Than Truckload (LTL) freights. Our brands’ inventory is warehoused in Customs-bonded warehouses, in major transportation hubs, to ensure optimal freight rates. We also handle sample shipping by obtaining required COLA Waivers from TTB, filing FDA Prior Notices to satisfy the FDA requirements of the Bioterrorism Act of 2002 and facilitating the Customs clearance procedure.About company
In the United States, which generally prohibits spirits and wine manufacturers from selling their products directly to consumers, we sell our brands either to distributors or (in states that directly control alcohol sales) to state governments that then sell to retail customers and consumers. Our team of continuously evolving marketing and sales professionals work alongside our wholesale partners, acting as local brand advocates for consumers and key retail accounts.
Alcohol industry is highly competitive. Brand recognition, brand provenance, quality of product and packaging, flavor profile, and price affect consumers’ choices among competing brands. To influence consumers’ buying decisions we develop and execute creative marketing campaigns that include advertising, merchandising in bars, restaurants, and shops, expert endorsements, social media and word of mouth. Our dedicated tasting events department handles brand activations and promotions throughout the country, educating customers and promoting sales.About company
If you are looking to create your own unique custom brand of distilled spirits, liqueurs, RTDs and cordials, as well as craft beers and flavored malt alternatives, we offer consulting and product sourcing to help you achieve your dream. We are able to leverage our well-established global product sourcing network to create private label beverages to suit any taste or budget.
We will walk you through choosing of brand name, trademark search and registration, label and packaging design, sourcing and creation of the custom recipe and help you through myriad of state and federal taxation rules, all in complete confidentiality. Do you need help with sales or marketing? Using our expertise and experience, we create effective routes to market for our clients, from concept to distillery, then to the shelf.About company
The alcohol industry faces significant business challenges: rapid industry consolidation, unprecedented levels of international competition, changing consumer preferences and demographics, and increasingly complex distribution networks and risk management issues. We’ve been there every step of the way, working alongside wine, beer, and spirits producers, suppliers, and distributors across the United States. Each industry segment has its own unique set of challenges and we’re here to help.
Sundance Spirits Company provides advisory services to clients in the alcoholic beverage market. We provide guidance and support in a wide range of scenarios, including: product evaluation, brand development, route-to-market planning, sales growth acceleration and strategy development.About company
We maintain relationships in our global supply chain, so we can scale the brands we work with and stay ahead of developments in the always-changing U.S. alcoholic beverage market.